Let’s be honest. Branding is awfully expensive. A logo design can cost you around $500 — $1,000 depending on you’re hiring to do the job. A website can cost you up to $3,000 and branding materials such as pitch decks, proposals, can all sum up to $5,000. …

Numbers define our lives and our worth. The higher our paychecks, our grades, our ratings, the better our chances of succeeding in life. We humans, the only species with infinite intelligence, the inventors of numbers have now become victims to it. All through our lives, generations after generations, we do…

Wait. What? H2H? P2P? Yea, I can totally anticipate the internal groan of anyone reading this. Trust me, had it been me, I’d have rolled my eyes twice over the use of yet another jargon. But I can’t help it. I can only convey this message in the language that…

My life is literally an amalgamation of cultures. By origins, I’m a Vietnamese, who happens to live in Pakistan, with a French maternal side and an American paternal side. I am a potpourri of cultures and I speak three distinct languages at full proficiency — English, Urdu and Vietnamese. Being…

Until a few years ago, content marketing was largely about getting, ‘ranked,’ on Google. …

I began my digital marketing journey way back in 2010 when the industry was booming with blogs, Adsense, SEO, content mills, press releases, backlinks, black hate SEO and what not. Websites enjoyed great rankings until Google upped its algorithms and everyone went under the bridge. …

Hiring the right person for the right job has always been a critical dilemma for entrepreneurs; especially those who are just starting out and have limited hiring budgets. To make it even worse, employees usually stay no longer than 8 to 12 months with a startup, which means all the…

For every entrepreneur starting out, there is at least a hundred different things to learn and understand. From making business plans to proposals, from understanding B2B marketing to B2C marketing, from creating product launch roadmaps to going digital; there is a literally a lot of learning involved. Whether it’s a…